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Phuket's hotels and tourism industry in general are rushing to support a new drive to educate people worldwide in the joys of what used to be called the "low" season in Phuket - from May to October - but which everyone is now referring to as "Phuket Summer Season". The drive revolves around a rapidly growing website at www.summerinphuket. com which seeks to inform tourists about the season from April 30 to November 1.
The website notes that this is "a quiet time of the year but also a time that is often considered by old Phuket hands to be the best time of the year." The weather is cooler, the landscape is greener and lusher, "the beaches are quieter, hotels offer value deals and restaurants don't require bookings."
Nick Anthony of Indigo Real Estate, the instigator of the campaign, sees it spreading mainly through viral marketing on the Internet and by word of mouth through networks of associates. Webcams are to be set up at various points on the island and around Phang Nga Bay, to show that when it's raining over |
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Patong, it can be sunny at Cape Yamu or Phi Phi, or vice versa - and that the showers are often over in a matter of minutes.
Fifteen years ago, very few people came to the island during these months, and many hotels simply shut down for six months. But since that time, increasing appreciation for the splendours of Summer Season has resulted in a growing number of cognoscenti who prefer to come when others do not, and who enjoy the constant surprises of nature, along with the peace, the quiet and the slower pace of the island at this time. As a result, almost all hotels are now open year-round.
Those with homes at The Cape and The Bay - on Phuke's beautiful east coast, the place to be these days - have a ringside seat for the best of the Summer Season's natural displays: shafts of sunlight racing across the water, the interplay of astonishingly blue skies with towering white thunderheads rising over the islands in the distance, the occasional short, sharp squalls that cool the day and leave the garden sparkling, lush and green, and sunsets far more spectacular than any you will see in the so-called "high" season.
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